10 best practices for a website to rank

1. Format: Search engines try to surface multi-format results higher. 
2. Social sharing: Using your social network and making it easy for people to interact with your content will increase your chances of ranking higher on SERPs. 
3. Google+: Google will give more weight to content with a lot of +1’s, so it is important that you implement it on your site. 
4. Freshness, uniqueness and recency: In the case of news event, freshness and recency are a must. 
5. News category and News XML: You should also submit a news site map to Google so it can discover your content faster and ensure that you get full coverage of your content. 
6. Optimize, optimize, optimize: Without optimizing your content using the durable elements of SEO, chances are that you will not rank very high. 
7. Keyword strategy: Develop a keyword strategy by learning how users search for these events. 
8. Research keywords: Use real-time monitoring tools to learn what resonates and how. 
9. Use Social Media to drive traffic: The use of social media during breaking news event is becoming essential for marketers and publishers. 
10. Think like a publisher, act like a marketer: Don’t forget that you are a marketer and ignore online marketing best practices.